Glossary
- Visitors - users who visit our websites but do not necessarily register. Visitors come to our websites through a number of channels, including by being directed from affiliate websites, keyword searches through standard search engines and by word of mouth.
- Members - users who complete a free registration form on one of our websites by giving basic identification information and submitting their e-mail address. Members are able to complete their personal profile and access our searchable database of members but do not have the same full access rights as subscribers.
- Subscribers - members who purchase daily, three-day, weekly, monthly, quarterly, annual or lifetime subscriptions for one or more of our websites. Subscribers have full access to our websites and may access special features including premium content.
- Average Monthly Net Revenue per Subscriber (AMNRS) - average revenue per subscriber is calculated by dividing net revenue for the period by the average number of subscribers in the period.
- Churn - calculated by dividing terminations of subscriptions during the period by the total number of subscribers at the beginning of that period.
- Conversion Rate - calculated by dividing the total number of subscribers by the total number of members for a specific time period.